Morrisons Take Spoiltpig Bacon
9th October 2008

Denhay Farms, multi award-winning producers of Dry Cured Bacon and Farmhouse Cheddar, is launching spoiltpig - RSPCA Freedom Food approved bacon.

George Streatfeild of Denhay Farms explains; "Our new spoiltpig bacon is a product we are immensely proud to launch as it is our first bacon to carry the RSPCA Freedom Food mark.

The pigs on Freedom Food assured British farms are reared outdoors with free access to a wholesome, nutritious diet and they are also provided with clean, dry and comfortable bedding.

"We believe that consumers deserve to know that the food they are buying is of the highest standards, not just in terms of quality and taste, but also consistent and humane levels of animal welfare."

spoiltpig is made to traditional methods by Denhay and is dry cured by hand using sea salt. Denhay's knowledge and skill in producing bacon has resulted in the Company winning awards each year - a total of over 38 medals since 2000 of which 22 were Gold - from the Country's top food award schemes.

The RSPCA Freedom Food Scheme is 15 years old in 2009 and products that carry its logo are recognised by leading supermarkets and independent retailers.

John Akehurst, Marketing Controller at Freedom Food explains: "There is no doubt that consumer demand for higher welfare products, such as bacon and free-range eggs, is at an all time high as people become more aware and concerned about the provenance of their food.

"Denhay makes the only Freedom Food accredited Cheddar in the Country, and we are delighted that the family-run Company has integrated our beliefs and ethics into its new product development with spoiltpig bacon. The Freedom Food stamp provides consumers with reassurance and reinforces credibility within the supply chain."

Denhay's spoiltpig Dry Cured Back Bacon is available in 200 Morrisons' stores across the UK, RRP £2.69.