Bring on the Bacon! Morrisons Increase Distribution of Spoiltpig
16th January 2009

Morrisons are so pleased with the Spoiltpig bacon produced by Denhay Farm that they are to increase distribution into a further 58 stores from 6th February.

Spoiltpig bacon is made to traditional methods by Denhay and is dry cured by hand using sea salt. Morrisons first stocked Spoiltpig bacon when it was launched in October 2008 and have seen a steady increase in sales.

George Streatfeild of Denhay Farms explains; "Our Spoiltpig bacon is a product we are immensely proud of as it is our first bacon to carry the RSPCA Freedom Food mark. We are delighted that from February more Morrisons customers will be able to buy the product."

The pigs on Freedom Food assured British farms are reared outdoors with free access to a wholesome, nutritious diet and they are also provided with clean, dry and comfortable bedding. The RSPCA Freedom Food Scheme is 15 years old and products that carry its logo are recognised by leading supermarkets and independent retailers.

Denhay's spoiltpig Dry Cured Back Bacon is available in 258 Morrisons' stores across the UK, RRP £2.69.